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Our true fight is against what is commonly referred to as "The Black Male Crisis." We do not fight this American tragedy by simply giving young men jobs or attempting to improve their education. We target their APATHY. Apathy is a psychological term for a state of indifference - where an individual is unresponsive or "indifferent" to aspects of emotional, social, or physical life. Our "Change Theory" is rooted in helping our young men obtain a reason to live, develop a drive to succeed, and build their confidence, which will increase their chances of improving grades, intensifying focus, and avoiding risky behavior. We do this by evoking and rewarding their "Mental Athleticism."

Our facebook group "The Black Male Crisis - Help Save Our Young Black Men" helps educate over 1300 subscribers across the globe about issues facing young black men in America and abroad.