We use hip-hop, sports, and entertainment, mediums that young black men are attracted to, to teach them important lessons around self-awareness, perseverance, health, leadership, competitiveness, assertiveness, and teamwork. As they grasp these fundamental concepts, we will guide them to more strategic concepts like effective communication, personal branding, entrepreneurship, financial literacy, and community commitment, leverage sports and hip-hop less, and depend more heavily on their newly enriched intelligence, drive, and passion to learn, compete and succeed

EYM Core Program: Launch date Summer 2010

For 9 months we will take ten (10) young men through a series of discussions, forums, outings, and games designed to help develop and/or expand their fundamental and strategic skills based on the EYM Pillars.

The program will encourage effective collaboration with the team concept and reward points to teams and individuals. A team wins by accumulating more points than its competition. The winning team will receive a financial reward in the form of scholarships and the losing team will receive a smaller scholarship. Individuals will also be rewarded for exemplary performance and leadership

• Click on the links to see an overview of EYM Core and The Curriculum